Digital Marketing Specialist

Job Type: Full Time
Job Location: Istanbul, Turkey

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Responsibilities

  • To increase the digital marketing efficiency of the e-commerce site.
  • Increasing the e-commerce volume of the site by generating “Growth hacking” ideas
  • Google Ads account management (campaigns, keywords, ads, bidding, targeting)
  • Managing Facebook Business Manager campaigns (ads, ad groups, campaigns and audiences)
  • Implement and report on all online marketing activities (digital ads, email marketing, sms & push sending, affiliate marketing)
  • Research and analyze competitors, industry trends, and markets
  • Analyzing and reporting the results of all sales campaigns made on the site
  • Managing and reporting app download campaigns
  • Follow up and implement SEO analytics

Qualifications

  • Bachelor’s degree in related departments
  • Over 1 year of hands-on experience in planning, strategizing and executing performance-oriented PPC/SEM campaigns
  • Advanced knowledge of Google Ads is essential
  • Powerful analytical capabilities and excellent knowledge of Microsoft Office Programs
  • Experience in App marketing and App tracking
  • Knowledge of customer life cycle tools and conversion optimization
  • Fluency in both written and spoken English
  • SEO knowledge

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Digital Marketing Specialist
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