TikTok is reaching more and more users day by day. This has made TikTok an unavoidable market for brands. There are many users and businesses that are hesitant to use TikTok. Despite this, TikTok has become the fastest growing social media platform. This tool, especially used by young people, is an unavoidable marketplace for brands with a young target audience. That’s why many brands have joined this platform by opening a TikTok account. But brands using TikTok in this new social market are not exactly sure what kind of marketing strategy to follow. You can consider TikTok marketing, which is used by many brands, for your business. As E-Commerce 101 Academy, in this article, we will discuss the TikTok marketing strategies necessary for your brand in all details. We wish you pleasant reading.
What is TikTok Marketing?
TikTok is a platform that allows users to produce personal content in short videos of 15-60 seconds. It enables the creation of creative viral videos by designing musical notifications and special effects in the background. TikTok has more than 1 billion monthly active users. It is also expected that this figure will increase to 1.5 billion by the end of 2022. In short, this tool continues to grow rapidly and become a potential market.
Even if you don’t plan to advertise on TikTok, you can get closer to your target audience by opening an account. You can also publish TikTok posts to attract and connect with target customers. Thus, you can increase your brand loyalty by interacting with target users in the form of likes, opinions, comments and shares. Today, brands using TikTok continue to increase gradually. You can benefit from the marketing strategies of this tool by taking a step ahead of your competitors. There are 3 marketing options for brands using TikTok. These are as follows:
- Uploading videos related to your brand.
- Leveraging influencers and captive customers to get your content in front of more people.
- Creating paid advertising campaigns.
Who Uses the TikTok Platform?
The TikTok platform has 60% female users and 40% male users. This platform is especially used by young people. But it does not only include Gen Z and Y generations. In addition to these, other age groups also actively use this tool. On average, the age group varies between 10-49 years old. On TikTok, users between the ages of 10-19 are a quarter of all users. The age group between 20-49 prefers this tool the most. However, those over the age of 50 also use the tool at a rate of 11%.
As seen in the table, the age breakdown of users in 2022 is as follows;
- 10-19 years old: 25%
- 20-29 years old: 22.4
- 30-39 years old: 21.7
- 40-49 years old: 20.3
- 50+ years old: 11
How to Setup TikTok for Business? What Does It Do?
TikTok for Business was launched in 2020 and is simple to use. To open a TikTok for Business account, go to Switch to business account on TikTok. Then choose the category that best describes your business type. Moreover, you can link your Istagram and YouTube accounts to this account. So what does TikTok for Business do?
With a TikTok for Business account, you can add more information to your profile. You can also access simultaneous metrics and audience insights. You can create a potential customer market based on these analysis results. You can also set marketing strategies to acquire and retain customers and increase sales.
When you have a TikTok for Business account, you are authorized to advertise on TikTok. For this, you can enter the ad manager account and shape your ad campaigns. For example, who should see the ad, how much should the payment be, the reach the business wants to achieve, sales target, awareness and website traffic. After publishing the ad, you can analyze your ads.
10 Tips for TikTok Marketing Strategies
Here are 10 tips for TikTok marketing strategies:
- Use Appropriate Hashtags: Add the most relevant hashtags to your videos. Instead of focusing on the most popular hashtags, follow strategies that emphasize less popular categories. Here are some of the advantages for a brand to use TikTok hashtags:
- Increasing the reach of content
- Identifying competitors
- Reach more followers.
- Follow Current TikTok Trends: Monitor trending hashtags regularly and adapt them to your content. Make sure that your content is original and high quality while adapting the trends to yourself.
- Include TikTok Influencers in Your Campaign: Work with productive influencers who can tag your potential customers. The following should be considered when using TikTok influencer marketing tactics:
- Send your product to influencers for an unboxing or product video.
- Collaborate on a video and create content that gives your brand special prominence.
- Partner with a mega influencer or celebrity on a new product line. It should be a project where they get a piece of the action and interact with their audience.
- Comment Regularly and Encourage Comments on Your Posts: TikTok is a platform with a highly engaged user base. Take advantage of this to build strong interactions with your customers.
- Post Frequently: If you post frequently on TikTok, you will be rewarded. This increases the visibility of your account and your follower rate.
- Use TikTok Effects in Your Posts: Create creative videos using TikTok’s various effects. These effects are under the Effects Tab in the categories of Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal.
- Make Interesting Videos with Clear Descriptions: Make your videos sincerely with a clear explanation. Let viewers easily understand what you have to offer and make them want to comment. For this, emphasize your keyword by following SEO rules.
- Use TikTok Ads: According to TikTok’s official advertising site, there are 3 types of ads. These are as follows:
- In-stream native ads: Close to the traditional ad type. This ad has website links and an Order Now button. These ads can be skipped and used in multiple ways.
- Hashtag challenge ads: This is a type of banner ad where the target audience is challenged.
- Brand takeover ads: A mix of images, GIFs and video clips can be used to link to a landing page and hashtag challenges.
- Set a Hashtag Challenge: You can increase brand awareness by sponsoring hashtags.
- Mix Branded Content: The TikTok algorithm shows you to more people when you create your content consistently. Therefore, your content should be original, entertaining, relevant and informative.
Why Use TikTok Marketing Strategies for Your Brand?
TikTok marketing strategies are used by many brands globally and locally. Among the brands using this social media platform are big brands such as Eti, Coca Cola and Starbucks. So why should you be among the brands using TikTok?
The shift of advertising culture to social media has greatly reduced the new generation’s connection with traditional advertising. The young generation that does not listen to the radio or read the news in the newspaper does not watch television to a large extent. That’s why traditional advertising is not of interest to the younger generation. Spending most of their time on social media tools, the young generation tries to block online ads as much as possible. Brands that are aware of this situation often make social media ads to get more views. This causes users who are exposed to a lot of ads during the day to not watch or block ads. Thus, brands, especially those with a young target audience, are in a very difficult situation.
Brands that want to keep up with the younger generation and speak their language are trying to find various marketing strategies. This is exactly where TikTok marketing strategies come into play. TikTok, which has become a new social market, can become advantageous for brands if used carefully. Brands using TikTok can increase brand awareness and reputation with the right analysis and strategies. Moreover, the brand can even go one step further than its competitors and create brand loyalty for its target audience. Therefore, you can work with the most compatible users with you in the most popular and trusted TikTok influencers. When TikTok influencers recommend something, their followers are highly interested in that brand and try it. This increases the usage of your brand and helps you increase your brand value.
Advantages of TikTok Marketing Strategies
TikTok marketing offers brands many advantages when used efficiently. And you can benefit regardless of the size of your business. For example; small business, large business, agency or content producer. With TikTok marketing, you can benefit by finding solutions to your problems. A few of these benefits are as follows:
- Increasing brand awareness
- Building brand loyalty
- Building relevant communities
- Engaging with your audience
- Being accessible to your audience
- Show different aspects of the brand
- Creating original and entertaining content videos related to the brand
- Getting feedback from customers and viewers
- Advertising products and services to target audiences
- Sell products and services
However, it should be noted that, as with any social media, TikTok marketing strategies do not yield immediate results for your brand. Nevertheless, there are many advantages to being on this platform, even if it doesn’t benefit your business profits. Moreover, the TikTok platform continues to evolve to meet the demands of social commerce. TikTok marketing aims to be a potential marketing channel for brands with the rising e-commerce trend. That’s why there are more and more brands using TikTok.
As E-Ticaret 101 Akademi, we have given tips for a series of TikTok marketing strategies in this article. You can benefit from TikTok marketing strategies to strengthen and renew your connection with your audience in the business world. With the right strategies for your brand, you can reach your existing and potential customers and increase your brand image and loyalty. For more information, you can visit our website and contact us.
For more information, you can visit our website and contact us. This article was translated from the Turkish original using deepl.com. Click here for the original text.